色中色

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Marketing Management

Marketing Management studies market forces and organizational capabilities to evaluate and manage marketing activities. Students will learn to analyze the market environment through accepted approaches and procedures that results in enhanced decision-making for marketing professionals. Marketing management studies and applies market analysis, market segmentation, positioning, differentiation and the marketing mix in the development of marketing strategies and integrated marketing plans that achieve organizational goals.

Curriculum

For students who entered 色中色 University before fall 2022, please see your advisor for major curriculum requirements.

Marketing Management Major

  • ACCT 157: Financial Accounting
  • ECON 152: Principles of Economics
    • Prerequisites: second semester freshman standing; ALEKS score of 40 -OR- MATH 105 with a C- or better
    • Minimum grade:  C- or better 
  • ECON 156: Economic and Business Statistics  -OR-  MATH 107: Elementary Statistics
    • Minimum grade:  C- or better 
  • FIN 231: Managerial Finance
    • Prerequisites: ACCT 157, ECON 152, ECON 156 -OR-  MATH 107
  • ECON 225: Intermediate Microeconomics
    • Prerequisites: ECON 152, ECON 156, -OR-  MATH 107 and MATH 105
  • BUS 155: Business and Society
    • Prerequisites: Freshman or sophomore standing
  • MATH 105: Mathematics for Business
    • Prerequisites: ALEKS score of 40
    • Minimum grade:  C- or better 
  • BUS 252: Using Data in Business Decision Making
    • Prerequisites: MATH 105, BUS 155, ECON 156 -OR-  MATH 107

  • MKTG 227: Consumer Behavior
    • Recommended: MKTG 251
  • MKTG 228: Telling & Selling Your Brand
    • Prerequisites: Sophomore standing 
  • MKTG 251: Marketing Management
    • Prerequisites: ECON 152
  • MKTG 270: Digital Marketing
    • Prerequisites: BUS 155, MKTG 251
  • MKTG 311: Marketing Research (WI)
    • Prerequisites: ECON 156, MKTG 251
  • MKTG 375: Marketing Strategy
    • Prerequisites: MKTG 251, MKTG 311
  • MKTG 370: New Product Innovation
    • Prerequisites: MKTG 251

Year 1: Fall

  • BUS 155 
  • MATH 105

Year 1: Spring

  • ECON 156/MATH 107
  • ECON 152

Year 2: Fall

  • MKTG 251
  • ACCT 157

Year 2: Spring

  • BUS 252
  • FIN 231 
  • MKTG 227 

Year 3: Fall

  • MKTG 270 
  • ECON 225

Year 3: Spring

  • MKTG 311
  • MKTG 228

Year 4: Fall

  • MKTG 370 

Year 4: Spring

  • MKTG 375

The Minor in Marketing 

The minor in Marketing consists of 5 course units: MKTG 151, MKTG 227, MKTG 311 and choose 2 of: MKTG 228, MKTG 250, MKTG 270, MKTG 370, or MKTG 275. 

Note: Students in the School of Business and Economics may not double count any courses between the major and the minor. 

Program Highlights

Intern

Internships

An internship is an opportunity to apply theory to practice. It鈥檚 a chance to gain perspective on what you learned in the classroom, self reflect, and 'try it out' before graduation. 色中色 students have interned at all of the Big 4 accounting firms as well as other national and regional organizations including Independence Blue Cross and Disney World. 色中色 students have also interned at amazing Lehigh Valley-based companies including Air Products, B Braun Medical, Boys and Girls Club of Bethlehem, Crayola, and many more. 色中色 University is well connected in the community and ongoing business partnerships continue to expand internship opportunities.

SOAR student

Research

Students in all areas of study are encouraged to participate in research and explore their passions at 色中色. Opportunities consist of the Honors Program, InFocus, and Student Opportunities for Academic Research (SOAR).

Student travel

Study Abroad

Sophomore year is the perfect time for a study abroad opportunity, or, as we like to call it, a 鈥淕lobal Greyhound Trip.鈥 The Elevate experience includes a faculty-led trip to one of our featured destinations鈥攖he Czech Republic or Costa Rica鈥攁t no extra cost to students!

Career Opportunities

The marketing management major provides an excellent background for careers in consumer products, B2B, nonprofit and entrepreneurial organizations. It also gives students a solid foundation to pursue an MBA or graduate studies. Students can pursue careers in brand management, sales, advertising, social media marketing, market research, and consulting. They are also well prepared to become entrepreneurs.

Internship & Employer Highlights

  • Air Products
  • Amazon
  • Baker Tilly
  • B Braun Medical
  • Concannon Miller
  • Deloitte
  • Disney World
  • EY
  • Federal Reserve Bank of Philadelphia
  • Independence Blue Cross
  • KPMG
  • 色中色 University
  • PPL
  • St. Luke鈥檚 University Health Network
  • Olympus

Learn more about Internship Opportunities:

Visit the Center for Career and Civic Engagement

Clubs and Organizations

Amrhein Investment Club

The Amrhein Investment Club provides students with a hands-on learning experience in the field of investments by actively managing a part of the University endowment. Members of the club manage four portfolios with an aggregate value of over $4.0 million. They meet weekly to discuss current holdings and to present ideas for future purchases or sales of stocks and bonds. The club competes in national competitions and also sponsors trips to the New York Stock Exchange and other financial venues.

The School of Business and Economics is a member of the  (ACBSP). The Marketing Management program is accredited by the ACBSP.